Our Story
How It All Began
Back in 2008, the leather accessories market was divided between expensive luxury items and cheap, low-quality goods made from synthetic materials pretending to be leather. There was a clear gap for products that offered both quality and value, and that’s how Country Hide was born.
Inspired by a trip to Batang Ai, (Sarawak, Malaysia) a wild, untouched part of the world, Country Hide blends rugged, retro adventure style with modern, sustainable design. We started with small batches of vintage-style duffels and luggage, and now we create versatile, durable bags and accessories that fit both city life and outdoor adventures. Our collections are thoughtfully designed in Singapore to work together, making every journey a little easier and more stylish.
Our goal is simple: to craft high-quality products that respect both the planet and the people behind them. This is our story, and we’d love for you to be part of it.
PREMIO - Heritage Series
The PREMIO Heritage range is designed for those who live with purpose and adventure in mind. Crafted for utilitarian lifestyles, these products are made for those who gear up and head out. Using premium leathers and expert craftsmanship, each item is made in small batches, ensuring that every piece is unique with its natural patterns and textures. Over time, each product develops its own distinct patina, becoming even more personal and beautiful with age.
SEMPRE - Timeless, Versatile, Affordable Series
SEMPRE is crafted with a focus on affordability, timeless design, and versatility. Made for the urban nomad, it’s the perfect companion for those who travel light and need reliable gear for everyday use. Whether you’re navigating city streets or hopping between meetings, the SEMPRE range adapts to your busy, on-the-go lifestyle.
Inspired by the needs of modern explorers, each piece is designed to be both functional and stylish, offering practical storage solutions without compromising on quality. The simple, yet elegant design ensures that these products remain relevant season after season, making them perfect for both daily routines and spontaneous adventures. With SEMPRE, you’ll find bags and accessories that are as adaptable as you are—reliable, effortless, and built to last.
EARTH - Smart, Active, and Sustainable
The EARTH collection is designed with smart-casual functionality in mind, offering active individuals versatile, lightweight accessories that don’t compromise on style or sustainability. Crafted from eco-friendly, water-repellent fabrics, these pieces are made to withstand the elements while keeping you looking sharp, whether you're heading to the office, running errands, or exploring the outdoors.
Perfect for anyone, anywhere, and anytime, EARTH is built to fit seamlessly into your everyday life. The collection is all about balance—combining smart, casual design with performance-driven features, so you can stay organized and prepared no matter where the day takes you. Lightweight and easy to carry, these pieces are ideal for those who want to make a sustainable choice without sacrificing convenience or durability.
With EARTH, you’ll enjoy a more mindful approach to everyday accessories—stylish, practical, and designed to keep up with the demands of your busy, active life, all while minimizing your environmental footprint. Whether you're commuting, traveling, or just out and about, EARTH has you covered.